Why Fashion

"Bringing social media to fashion isn’t necessarily new, but by combining efforts on video and social, the two will be able to provide the fashion brands with greater insight into what consumers like and how they respond to certain outfits. By pairing video time codes — which B Productions can match to specific outfits or looks — to BumeBox social analytics, designers will be able to see which outfits elicited the most tweets, which colors or styles ranked most favorably with viewers, or even which outfits gathered more tweets from users in certain countries more than others."

--from Why Marc Jacobs might start listening to your Fashion Week Live tweets by Eliza Kern for Gagaom.com

I'm scared of a fashion industry run by this. I'm scared not because it's new or progressive, but because it is one more thing to suck the delight and creativity from fashion.

Update: 
Steve Jobs said, "It's not the customer's job to know what they want."
The job of industry leaders is to figure out what people all want and need and give it to them, with an expert eye. If the customer dictated what was made, there would be no need for industry leaders. The key is to "give ‘em what they never knew they wanted!” as Diana Vreeland said. 
The reason these people were CEO's and Editors-in-Chief is that they had a professional eye, and gave people what they had no expertise to create. They were qualified to lead.
One can argue that designers look to the street for inspiration, I would argue that this does nothing to nullify my point. They look at the street, find what they like, and apply a trained eye to it. They don't just recreate it (of course this is only when done at a level of quality and integrity). 
When Yves Saint Laurent created Le Smoking he saw that women needed a garment to empower them. Some businesswoman didn't make Le Smoking, Saint Laurent did. He saw what the masses needed, and with his expertise created it. 
These leaders know the history of their areas of expertise, what is being done, and therefore what can be done.  The average consumer has none of this. If you let your work simply be dictated by them, you won't move forward.
If the masses knew exactly what they wanted, anyone could be Steve Jobs. We wouldn't need Steve Jobs, Diana Vreeland, or Yves Saint Laurent.
On top of that, a designer reducing their work to the numbers of what their consumers respond to is a lowly method of design. Design comes from the mind and the soul, not scrapping for formulas to please.

Update #2:
I've been watching BumeBox's livestreams. They are very high quality, and it is fun to be able to see other people reacting to the show via Twitter.
The site itself is awesome. 
My earlier point is about if brands use the technology to engineer soulless collections, not the site.