I'm really into feminism and how the media portrays it, and the messages we get all the time from the media of how women should look or behave, and how no one really looks the way they do in magazines or billboards because of Photoshop.
This could seem hypocritical because I love the fantastical side of fashion and my illustrations are in no way realistic.
There is an important distinction between the two things. The advertisements actually want you to believe they are real. They are manipulating you to buy a product by playing to anxieties or portraying wonder products that will make your life the one in the picture. Again, they want you to believe it is real.
With fashion (the true core art side not the OMG Victoria's Secret Pink!!! Cosmopolitan!!!) the fantasy is clearly just fantasy. They don't try to say "Yes, Siri Tollerod is actually a crazy cat lady whose house has blue lighting and who has lots of cats."(seen in this post). They make it clear that it is fantasy for art value. They are not telling you to get cats and blue lighting and look like the model. Many people misread that, however, but that is not fashion's fault, it is the individual's self esteem's fault. No one looks like a model, which is the point of a model. Even though you can't always believe that they look like that as mentioned earlier, and sick is never a good look.
An example is the Lancome ad I posted about earlier. They want you to believe that if you buy that mascara, your eyelashes will look like hers. They would if you had fake eyelashes like she does, but they don't want you to know that. Also the Reebok ads:
 |
| ... |
So I guess the whole point is that the difference between Fashion Fantasy and media crap is honesty.
No comments:
Post a Comment